De-evolution
I remember the disturbed, yet curious feeling that came over me after hearing the 80s band, Devo, for the first time. Having no idea what these strange dudes were up to, I watched their music video for “Whip It”, and was left even more confused. I was ten years old. It wasn’t until years later that I figured out what Devo were up to – beyond their dry, fantastic punk/pop hybrid – they were doing what many great artists do, they were expressing what they saw in the world. What set them apart was the fact that Devo were marching down a much more unconventional and incendiary path than most pop bands at the time. They were a “concept band”, and their concept was the de-evolution of the human species.
Devo reserved no hesitation in calling out those who considered the beer-bong the essence and depth of life. Nicknames like “spuds”, and “blockheads” were dished out freely and easily in Devo’s lyrics. They would not accept the fact that the people who surrounded them in America were less than inspired, and willing to take on a backward, less evolved existence out of fear and/or laziness. Devo were interested in an evolved culture, and reacted musically because there was little in our popular culture to celebrate. Somehow Devo found a vein into mainstream radio and video markets. They’d achieved quite a coup.
So now, as we are set to witness the reforming of the band at the Winter Games in British Columbia, followed by an appearance at this year’s Coachella festival, the question still remains: Are we as a species evolving, or de-volving? Is a band like Devo more relevant now than ever before? Did they hit a stroke of genius with their “people ain’t all that smart and are getting stupider” schtick? How would Sarah Palin answer these questions?
While there is no clear answer, it’s interesting to note that there seem to be two diverging human plans in emergence. One is that of the “evolved” – the one who is conscious of his/her place in the world, and in general lives a life intended to learn, grow, create, and inspire. The other is that of the “de-volved” – this manifests in one who is caught in the treacherous throes of fear and/or laziness and rather than expressing anything novel, returns again and again to his/her old stories.
I like to be surprised by works of art – to hear a song or watch a film that blows me away, and brings something new into the world. I don’t like the feeling of banging my head against a wall, trying to distract myself from the dull sounds of a lifeless, derivative, uninspired song – nor the feeling of leaving a movie theater after suffering through a lazy, careless film that actually leaves me feeling less intelligent. We are both evolving and de-volving at the same time.
I wonder where most people believe we are in our current phase as a human community. It would be a mistake to dwell on the oft depressing reality of our collective de-evolution. That ain’t no fun!!!
What sounds much more interesting to me is to focus on the bright lights swirling around the earth in the forms of inspired artists, conscious scientists, righteous explorers, and brilliant leaders (to name a few). There is much to be proud of at the end of the day. I’d say we’re functioning at somewhere near a B+ level. I can’t help but hope that in a day soon to come, we will have no need for a band like Devo. Let’s give those old dudes a break!
“Which is the most universal human characteristic, fear or laziness?” – Richard Linklater, from Waking Life


Wow thank you for this refreshing article. I’ve never read such a crystalline analysis of these frisbee-topped heroes of 80s pop before!
Being a peer of your age group, I too was puzzled by this band’s message, and instead focused on the immediacy of the beats and the hooks of their tunes. Only much later does it become apparent: many bands of this time documented views of the 80s “me generation”, but few were as clever. What seems clearer to me now is how Devo was a voice for a new emerging subculture:
THE NERDS.
The early 1980s brought about huge advances in technology, the “video age” if you will… VCRs, arcade games, computers in the workplace, and even relatively affordable computers for the home. Silicon Valley became vital to the creation of a new industry, an almighty power of commerce. Nerds always existed, but the demand for their contributions to society never seemed more essential. Yes, the bespectacled ones had arrived, their colour guard held the flag high for the new march… but they needed a soundtrack. Visionary artists expectedly pointed out the early hints: German group Kraftwerk with their LP “computer world” and its single “pocket calculator” seemed to conjure up images of pocket protectors filled with ink pens and rulers, and a new palpable presence of the computer as a necessary tool, its users indispensable to that new age. Even earlier, Japan’s Yellow Magic Orchestra released their single “computer game” filled with arcade sounds, and later the LP “video game music”. The new video era was documented in work and recreation. Devo took it a step further by giving nerds a validated place, and a voice with a social message. Their championing of an unpopular nerd subculture was a wrench thrown into the machine of man’s herd consumer “me generation” mentality. They even went so far as to provide soundtracks for the “revenge of the nerds” films and other similar works. The nerd was now a hip, smart, and victorious member of the then post-postmodern world. Whether it was congruous to their de-volution message or merely a successful byproduct of it, I think it stands as an important reminder of growth, and acceptance of different people, their skill sets, and their contributions.
Thanks again for this essay Nich! I’d like to make a suggestion to you, that you petition to write a book about your favourite Devo record in the 33 1/3 series. (the small books written about individual LPs). Somewhere on the net they have a blog where writers can submit their ideas for these LP books. I’ve no doubt yours would be a great one!
Thanks for the contribution, Cris! Devo pushed the “interesting” button in a lot of people…